BEYOND
THE SEAT
2025 ROGERS DESIGN HACKATHON
2025 Rogers Design Hackathon
ROLE
Graphic Designer
TOOLS
Figma
Canva
Microsoft Word
COMPANY
Rogers
DURATION
1 day - January 2025
2025 Rogers Design Hackathon
001: OVERVIEW
Did you know that only 2% of Canadians are aware of Rogers' 'Beyond the Seat' program and its exclusive benefits?
This means 98% of potential users have no idea what they’re missing out on.
002: PROBLEM
Our challenge was to rebrand Rogers' Beyond the Seat program, which offers exclusive experiences and benefits to its members. Our focus was on addressing key issues like low brand awareness and poor navigation, and coming up with solutions such as a standalone microsite, leveraging Rogers' partnerships, and offering exclusive merchandise. This lack of awareness reveals a missed opportunity for Rogers to connect with its customers.
The key problems we identified were:
❌ Lack of Direct Access to BTS
❌ Poor Search Visibility
❌ Low Brand Awareness & Engagement
003: DESIGN PROCESS
We started off by brainstorming different ways to approach the case's key takeaways, however ultimately decided to focus less on the visual and technology side of things, rather start by addressing pre-existing issues at hand. Our core objectives were to:
Increase Awareness: Make the ‘Beyond the Seat’ program more visible to a larger audience through seamless access and direct communication.
Improve Access: Ensure the program is easy to find and navigate on both the website and mobile app.
Enhance Engagement: Develop interactive features and engagement models that foster community involvement and customer loyalty.
004:
SOLUTION
Some of the solutions we came up were:
Microsite Creation: A standalone microsite dedicated to Beyond the Seat that is easy to find directly from the Rogers website, making navigation seamless with clickable links.
App Integration: Make Beyond the Seat perks and exclusive deals more visible with well-placed pop-ups in the app.
Engagement Strategies: Launch UGC (User-Generated Content) campaigns to reward customers for sharing posts and inviting friends.
Channels Utilization: Use Rogers-owned channels like SportsNet and Live Nation for direct access to Beyond the Seat.
Perk Visibility: Highlight perks with in-app messages, SMS reminders, and clearer email communications to enhance customer engagement.
Loyalty through Exclusive Rewards: Focusing on building customer loyalty with Rogers-only perks such as presale codes for Live Nation events, exclusive branded merchandise for partners like NHL, Tennis Canada, and the Blue Jays, and skip-the-line access.
AI and AR Enhancements: Plan to integrate AI-driven personalization and AR technology to offer tailored recommendations and interactive experiences during live events.
Focus on Engagement: By enhancing engagement first, Rogers can build better brand awareness and customer loyalty before scaling with advanced technology like 5G.
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